#MAGOV : A SURGE OF ROMEOS FOR JULIETTE

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^ much love for Juliette : Kayyem speaks to Democratic activists in Barnstable last Sunday

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In the parlance of now, there is much love afoot for Juliette Kayyem, one of five Democrats exerting to be that party’s nominee for Governor of Massachusetts. At 10.24 AM on this December 13, 2013 morning, Kayyem has gained 1,089 twitter followers since I first checked the numbers on November 10th. No rival compares. Don Berwick has added 374; Steve Grossman, 194; Martha Coakley, about 600; Joe Avellone, 67. (On the Republican side, Charlie Baker has added 307 followers, while Tea Party Mark Fisher’s newly posted twitter account has 36 followers.)

Kayyem’s total twitter following stands at 5,321 ; about 1600 behind Grossman’s and way behind Coakley’s 12,400 ; but she already tops Baker’s 4,311 and Berwick’s 2,203. As for her presence on facebook, Kayyem trails the “big’ names, yes ; Charlie baker has 32,317 “Likes”; Martha Coakley, 19,193. But Kayyem’s 3,469 isn’t far from Steve Grossman’s 5,520 and leads both Don Berwick’s 2,011 and Mark Fisher’s 1,367. Adding these numbers up, Kayyem has risen to the top of the “second tier” already. So what is going on, that has produced slo many Romeos for this Juliette on our State’s 2014 political scene ?

Charisma first. You need only look at her pictures to see that she connects to people. She leans forward to them, not back away or ramrod straight. She’s casual, even slangy, gets the humor on the net and gives it back. She casts better as the candidate of “now” than any of her rivals — only Charlie Baker has a similar degree of “now”-ness.

Second, her issues and how she addresses them. Of course no one should expect a candidate to accomplish, if elected, what he or she proposes in a campaign ; government isn’t that simple (witness Mayor-elect Marty Walsh’s back-walking his “overhaul the BRA” proposals). But you can tell a lot about how a candidate will approach the office he or she seeks by the temper and content of his or her campaign proposals. Here’s what Kayyem’s website says about “reforming the Criminal justice system” — as pressing a need as there is in State governance right now :

Massachusetts cannot continue to imprison more and more of our citizens at an ever increasing cost. This trend is not fiscally sustainable, it often doesn’t make sense from a law enforcement perspective, and it does not reflect the kind of Massachusetts we want to be. Juliette will make sure that our criminal justice system becomes more evidence based and less wasteful; more rehabilitative and less purely punitive; and, perhaps most importantly, more focused on integrating those who have served their time back into society as productive citizens rather than ignoring their problems once they leave a correctional facility. In order for the Commonwealth to seize the opportunities of the future and build inclusive and productive communities, we must do better when it comes to our criminal justice system.”

Then there’s health care, a huge issue nationally and thus one that we in Massachusetts also talk about, even though for us universal health care has been a given for almost a decade. Kayyem says this :

Massachusetts is a national leader in ensuring that all residents have access to quality, affordable healthcare. As governor, Juliette will work to: Continue to bring technological advancements to Massachusetts’ health care system that will bring the cost of health care down while improving service; and Reduce health disparities in the Bay State’s underprivileged communities.”

Note that last sentence. How many candidates these days for high office ever talk about the difficulties faced by people living in poverty ?

Don Berwick, who is a doctor, confronts the health needs of poor people at least as directly as Kayyem; on other issues of fairness and civil rights he stands, ahead of what Kayyem has published so far. But from the huge love now being accorded Kayyem online — and the immense schedule of meet and greet events with activists that she is pursuing, all of them drawing large crowds — one has to conclude that in person, Kayyem persuades that she — the person she is — will be most able, as Governor, to do what she talks of. One need only ask the large crowds who have recently met her up close in Melrose, Brewster, Franklin, Barnstable, Worcester, and, especially, at the “JPProgressives’ candidates’ night at Doyle’s Cafe in Jamaica plain.

Or perhaps it’s the “Elizabeth Warren” effect ? Until recently, Massachusetts voters had hardly ever elected a woman to high office. Then came Senator Warren, and now Congresswoman Katherine Clark — the State’s third female Congress member. Massachusetts Democrats, at least, are acting like converts do : once seeing the light, they become more than merely enlightened; they become apostles. It helps that, in Kayyem, they have a candidate with a resume and education approaching Warren’s. Especially is Kayyem the object of a ton of Romeos in contrast to the dry and reticent Martha Coakley, the memory of whose befuddled 2009 US Senate campaign has hardly dimmed at all and whose current campaign for Governor hasn’t generated much better.

If you haven’t yet paid much attention to Juliette Kayyem — or to the race for Governor in general — it’s time now to do so. The Democratic party caucuses begin in less than two months. The Republican meetings follow soon after.

NEXT FOR #MAGOV : the mid-December OCPF fund-raising and expenses report

—- Michael Freedberg / Here and Sphere

3 Comments

  1. For an article to make claims of the momentum the governors race by looking at a candidates online presence is a very dangerous road to travel. It is well known the Kayyem campaign is funneling money into online ads, and there are many other ways to artificially increase ‘likes’ and ‘follows’. Enthusiasm is a very respectable quality to have, but substance and policy positions is what’s driving the discussion of this race. As of now, I hear platitudes about ‘moving forward’ and her position on Criminal Justice Reform; while dodging the tough questions such as her stance on Casinos, Healthcare, South Coast Rail, Education, ect. Juliette is planning on coasting through the primaries on her youthful vigor, outsider brand; rather than outlining her policy positions that affect the residents of the Commonwealth. As Juliette has said “We need a plan, not a promise, we need to move forward” so let’s hear this “plan” you speak of, stop waffling on important issues.

    Reply

  2. I’m concerned you aren’t publishing my comment, seems to show a lack of transparency on your part. That’s a shame you’re not allowing a dialogue to take place, and omitting relevant points from the public domain.

    Reply

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